Citroën to Exit Australian Market After 101 Years: What It Means for Melbourne Drivers

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Citroën’s planned departure from the Australian new-vehicle market marks the end of a 101-year chapter for the French brand. The company announced that it would stop selling new vehicles in Australia by the end of 2024, closing a long-running presence defined by distinctive design, unconventional engineering and a loyal customer base.

The article places the decision in the context of Citroën’s shrinking local range and declining sales. Models such as the C3, C4 and C5 Aircross remained available in Australia, but the brand faced strong competition across both mainstream and premium segments. Its limited model line-up and relatively small sales volume made it increasingly difficult to maintain a significant position in the market.

For existing Citroën owners, the key issue is ongoing after-sales support. Stellantis has stated that servicing, repairs and parts supply for vehicles already on Australian roads will continue after new-vehicle sales end. That commitment is intended to provide continuity for owners, although the article notes that the market exit could influence future resale values and affect how buyers assess these vehicles.

The change also reflects a broader strategic focus within Stellantis. While Citroën is withdrawing from Australia, Peugeot will remain, with plans to strengthen its local presence and introduce further electrified and hybrid products. This positions Peugeot as the group’s continuing French passenger-vehicle brand in Australia, while the market-wide shift highlights the importance of product breadth, electrification and sustained local support.

Citroën new-vehicle sales in Australia were scheduled to end by the close of 2024.
Existing vehicles are expected to retain access to servicing, repairs and parts support.
Peugeot will continue operating in Australia under Stellantis’ revised brand strategy.
The article considers the possible effect of the market exit on Citroën resale values and buyer confidence.